London Toymaker In Crowd Funding Bid To Sponsor Boris Bikes
Cult toymakers attempt to raise record breaking sum to turn Boris bikes into Boris beasts
East London Toymakers TellTails are attempting to raise enough money from an Indigogo campaign to become the next sponsors of London’s ‘Boris Bikes’.
If they raise the record breaking amount of £37,500,000, they have pledged to turn London Boris Bikes into ‘Boris Beasts’ – by giving the bikes an animal print paint job and adding a tail to each one.
The campaign is already gaining momentum with over 80 backers in the first few days and 6 music Radio DJ Cerys Matthews tweeting about it.
TellTails, who make wearable animal tails for adults and children and count Kate Winslet, Prince Harry, Simon Pegg, Adam Curtis and Scroobius Pip amongst its fans, have launched the campaign to “rid London’s bikes of the moniker of avaricious squander monkeys”.
If the campaign is successful, not only will TFL be obliged to deliver the newly styled ‘Boris Beasts’, but the new ‘Beastly treatment’ will also be added to all Boris Bikes paraphernalia – including vehicles, docking points, pay terminals, staff uniforms, membership keys and public facing communications material.
Michael O’ Shea, director of TellTails comments: “We know it’s a lot of money to try and crowd fund but stranger things have happened, if people get behind it we might be in with a chance.
“If we don’t manage it, but the campaign does well, at least we’ll send a message to TFL and the Mayor of London showing that people don’t want the names of large banking corporations splashed all over London. Who knows, maybe we’ll inspire the next sponsor to get creative with the bikes?”
ABOUT THE CAMPAIGN
The 50 day campaign has already gained significant momentum with 80 backers. Incentives range from the standard, ‘A Boris Beasts Badge,’ to the sublime, ‘Come to our wedding’.
A link to the campaign can be found here or by typing ‘Boris Beasts’ into Indigogo.com
Gourlay began selling her tails from a fly pitch, just for fun, at the Secret Garden Party festival two years ago. Their popularity grew so quickly she now runs the business fulltime with her partner and 18 month old Son Oscar. They run their business from a canal boat in East London’s Hackney Wick.
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