HAVE YOU SEEN THE o2 ADVERT: WHAT THE WAGGLE!!??

NEWSFLASH: What’s with all the #waggytails at #TellTails this week?
Following the release of the new o2 PRIORITY #waggytails TV advert, the TellTails workshop is bursting with anticipation.  Everyone has an extra wiggle in their waggle, thrilled that the TellTails message will be spread directly to the homes of millions of will-be-wagglers.
The short advert, shows a bustling city scene filled with young Londoners so excited with their o2 PRIORITY privileges, that they’re wagging their DOG TAILS in the sunshine.

O2 HAVE CAUGHT ON TO THE TellTails WAGGLE – #waggytails!
“In the whole history of the world is but one thing money can’t buy….to wit – the wag of a dog’s tail”.
Josh Billing, this 19th century humourist knew it way back then. We at TellTails knew it in 2010 when we first road tested our canine collection to gasping faces, full of giggles as we fitted them on, and now o2 have caught on to the fun that can be had with a wearable tail.   For the first time in history, we’re all in-sync. The wag is here, the message is strong and TellTails fancy dress tails are unleashing all over the nation.

Check out the o2 #waggytails advert here:

Perhaps this is an opportune moment for us all to take a closer look at the dog tail in particular and the important messages their tail movements are communicating to us. After all, research shows that dog’s don’t waggle their tails when alone.
So, for those who need to brush up on their dog wag-ish this summer, here’s an easy DOG WAG-ISH to ENGLISH guide we’ve put together to help you translate the four major dog wag patterns:

Dog tail – wag patterns

DOG WAG-ISH

SLIGHT NARROW WAG (accompanied by big eyes & a wide smile)
TINY, HIGH SPEED WAG
SLOW HALF MAST WAG.
BROAD SWOOSHING WAG

ENGLISH

“Wrrffready!?!”
Stand back….. they’re off’
Minimum conversation advisable. Dog feeling sheepish.
Sunglasses on, time to sail that tail!

So whether you’re feeling more dog or dinosaur this summer, our lovingly handmade fancy dress animal tails are ready for you. Take a look at our new summer collections here and release your summer waggle.
And don’t forget to Instagram those tails in action #TellTails.



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