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Privacy Policy

We are committed to protecting your privacy and keeping your information secure. This policy provides information about the personal information that TellTails collects, and the ways in which TellTails uses that personal information.

In handling your information:

  • We will ensure your data is protected and your privacy is kept
  • We will only collect and process your data when necessary
  • We will not sell, let, or in any way distribute or, make public your personal information
  • We will never spam you

If you have any questions or concerns, you can email us at

Collecting Personal Information

TellTails may collect and use the following kinds of personal information:

    • Personal details and contact information
    • Demographic Information, such as postcode, preferences and interests
    • Information about your use of this website (including cookies)
    • Financial Information, such as Credit / Debit Card Numbers
    • Your website interaction information, such as IP Address, geological location, device and operating system, internet browser type and version, URLs with regards to how you came to this website, your activity on this website and where you exit to. See Google Analytics below
    • Information that you provide for completing a web form or mailing list subscription on the website
    • Information about transactions carried out over this website
    • “Cookies,” which enables the website to remember your information if you return to the site, such as to keep you logged in or to remember your login credentials if you return to the site
    • And any other information that you send to the company

Using Personal Information

TellTails may use your personal information:

      • To provide or supply the products/services that you purchase
      • For internal record keeping and accounting
      • For the improvement of our products/services
      • For the transmission by email of promotional materials that may be of interest to you
      • To contact you for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the website
      • To personalise the website for you
      • To enable your access to and use of the website services
      • Use to create audiences for Social Media Ads on Facebook, Instagram, Pinterest and Twitter.

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies, which are text files placed on your computer, to help the website analyse how users use the site. For information on what a cookie is, please see below in this policy.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, please note if you do this you may not be able to use the functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


TellTails use MailChimp to manage our newsletter and bulk customer communications. We will store some of your information, including your email address, IP address and certain information about the email links you click within the emails we send you, on a Mailchimp server.

There’s no third-party tracking in messages we send through MailChimp besides their own analytics. Neither we, nor Mailchimp, will ever sell your email address or share it with any other party, unless we are legally compelled to do so.

MailChimp’s privacy policy is available at:


We use Shopify as our website platform. As a result Shopify collect ’buyers’ name, email, shipping and billing address, payment details, company name, phone number, IP address, information about orders you initiate, information about the Shopify-supported merchant stores that you visit, and information about the device and browser you use.

Shopify use this information to provide TellTails with the Services, including supporting and processing orders, risk and fraud screening, authentication, and payments. Shopify also use this information to improve its Services.

If you opt into Shopify Pay, they store and use this information to pre-fill your checkout information. Shopify additionally use this information to help customize and improve your experience when you visit a merchant store by presenting to you goods and service that are more likely to be of interest to you.

Shopify use some of the personal information you provide to conduct some level of automated decision-making -- for example, Shopify use certain personal information (for example, ip addresses or payment information) to automatically block certain potentially fraudulent transactions for a short period of time.

When do Shopify collect this information?

Shopify collect this information when you use or access a store that uses our Services, such as when you visit a merchant’s site, place an order or sign up for an account on a merchant’s site.

Shopify also collect this information when you opt into Shopify Pay, or use Shopify Pay to pre-fill your checkout information.

Additionally, Shopify partner with third parties who provide them information about buyers, for example to help us screen out merchants associated with fraud.

Software and Third-parties

TellTails process your data under the lawful basis of the legitimate interests of the company. By using our website, registering with us and by using our services you understand and agree that personal information you provide will be held on:

      • Mailchimp
      • Shopify
      • Facebook Pixel
      • Dropbox

TellTails does not sell or rent your Personal Data to marketers or unaffiliated third parties. We only share Your Personal Data with the following trusted third parties:

      • JEM
      • Realising Designs Limited

TellTails will ensure they have contracts with them that confirm your data will be processed following GDPR regulations.

TellTails may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights.

In the future, we may sell, buy, merge, or partner with other companies or businesses. In such transactions, user information may be among the transferred assets, and we will notify you in advance of such transfer.

Securing your data

TellTails will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. We will never provide access to our databases to any third party.

TellTails will store all the personal information you provide on its secure servers.

Information relating to electronic transactions entered into via this website will be protected by encryption technology.

We endeavour to keep your data up to date and accurate. Please help us to keep your data up to date by contacting us if there are any changes.

Under the GDPR rulings, we would inform our users within 72 hours if any breach of security occurs that might compromise your data.

How you can restrict or access your Personal Data

You may choose to restrict the collection or use of your personal information in the following ways:

      • Whenever you are asked to fill in a form on the website, look for the box that you can leave unchecked to indicate that you do not want the information to be used by anybody for direct marketing purposes.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by:

      • writing to 100 Cornwallis Circle CT5 1DT
      • emailing us at
      • unsubscribing via the unsubscribe link on a marketing email

You may request details of personal information which we hold about you, by applying in writing to 100 Cornwallis Circle CT5 1DT or email us at

We will supply this information within 30 days. If any data is incorrect we we will correct it as soon as we receive appropriate notice or evidence from you in writing.

Right to be forgotten

We will retain your personal information only for as long as necessary, whilst retaining legal requirements for maintaining financial records.

You have the right to instruct the practice to delete all the personal information held. Should you wish to instruct us to delete please do so in writing top 100 Cornwallis Circle CT5 1DT or by email to

Any data no longer required will be deleted or destroyed securely and confidentially.


What is a ‘cookie’? When you enter a site, your computer will automatically be issued with a cookie. Cookies are text files that identify your computer to our server. Cookies in themselves do not contain any personal identifying information about a visitor or their location. They just identify the computer used. Many sites do this whenever a user visits their site in order to track traffic flows and patterns of behaviour of site visitors.

You can see a schedule of the cookies we use in schedule A.

Social Media Policy & Usage

We adopt a Social Media Policy to ensure our business and our staff conduct themselves accordingly online. While we may have official profiles on social media platforms users are advised to verify authenticity of such profiles before engaging with, or sharing information with such profiles. We will never ask for user passwords or personal details on social media platforms. Users are advised to conduct themselves appropriately when engaging with us on social media.

There may be instances where our website features social sharing buttons, which help share web content directly from web pages to the respective social media platforms. You use social sharing buttons at your own discretion and accept that doing so may publish content to your social media profile feed or page. You can find further information about some social media privacy and usage policies in the resources section below.

Use of Services by Minors.

The Services are not directed to individuals under the age of thirteen (13), and we request that they not provide Personal Data through the Services.

Changes to this policy

TellTails may update this privacy policy by posting a new version on this website. You should check this page occasionally to ensure you are familiar with any changes. This policy is effective from 25/04/2018.

Other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Contact TellTails

If you have any questions about this privacy policy or TellTails treatment of your personal information, please write by email to

Should you feel there may be a problem in how your data has been handled, you should contact Hannah Gourlay by email to Should you still not be satisfied you have a right to complain to the Information Commissioner's Office (

Schedule A - Cookies

Cookie Name Expiration Time Description
_ga 2 years Used to distinguish users
_gid 24 hours Used to distinguish users
_gat 1 minute Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>
_dc_gtm_<property-id> 90 days Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out.
_session_id When user closes their browser This cookie is essential for the Site to allow Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit 30 minutes from last visit This cookie is essential for the Site to track and record the number of visits to the shop.
_shopify_uniq This cookie expires at midnight of the next day This cookie is essential for the Site to count the number of visits to a store by a single customer.
cart 2 weeks This cookie is essential for the Site to store information about the contents of your cart
_secure_session_id When user closes the browser This cookie is essential for the Site to store information for the checkout process.
storefront_digest Indefinitely This cookie is essential for the Site to determine if the current visitor has access.
Facebook Pixel Max. 180 days This Cookie is placed by Facebook. It enables Telltails to measure, optimise and build audiences for advertising campaigns served on Facebook. In particular it enables us to see how our users move between devices when accessing the TellTails website and Facebook, to ensure that TellTails Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the Metia web site. For further information about the Facebook Pixel please see:
Twitter Conversion Tracker Max. 30 days This Cookie is placed by Twitter. It enables TellTails to learn how our users have interacted with TellTails advertising served to them on Twitter. It also enables TellTails to identify users who have used their mobile device to view TellTails advertising on Twitter and later came to the Telltaisl website on a desktop computer. For further information about the Twitter Conversion Tracker please see: